South Carolina’s MADD came up with a new way to drive home the message that drunk driving kills – a new special license plate remembering drunk driving victims.
In South Carolina alone, drunk driving claimed 358 victims in 2012. That year, more than 10,000 died across the nation.
A $20 bill buys the plate, and ten dollars of the initial sale goes to support MADD’s work in the purchaser’s state. Could this work in Texas? No reason why it couldn’t be tried.
It’s one more effective, visual, and very mobile campaign to repeat the oft-heard refrain: don’t drink and drive.
Even though every state has drunk driving campaigns, inebriated drivers still cause deaths with dismaying regularity. Why not do one more thing to help make a difference?